In this day and age, every company has a website. Everyone knows that it is super important to have a website, but what about updating or redesigning it?
“Redesign” is not a word that people like for many reasons. “I just built it a few years ago” or “I just spent a bunch of money… Now I have to spend more?!”. But honestly, your website is your visitor’s first impression of your business, and it’s best to make sure that you’re always showing your A-game.
In many cases, a redesign can really be as simple as tweaking the layout or colors. It can sometimes mean a complete overhaul of the site, which, while stressful, is necessary if you want to look your best. Here are eight great reasons to do a redesign:
A website’s purpose should be to build your client base and turn visitors into customers. What if it’s not doing that? You may have an excellent site that is functional, mobile friendly and beautiful, but it’s not getting the conversions or traffic that you thought you would. So, what do you do?
Examine your site’s conversion rates and traffic.
Sometimes just looking into basics can show what you need to adjust. Figure out if your call-to-actions, landing pages, content or “voice” of the site can be improved to facilitate those conversions better.
One thing we’ve learned is that marketing strategies can be somewhat fluid and morph into something entirely different based on results you’re getting. Your marketing strategy and goals need always to be aligned with your site. Consider the following:
Make sure that you check your site against your business’ purpose and marketing goals. If they do not match, you may need to do a redesign.
The functionality of your site is critical as this causes traffic and conversions to decrease significantly. Think about the following while visiting your site:
Did you know that in 2015, Google changed their algorithm so that if your site is not mobile responsive, then you will appear farther down the list on mobile devices (sometimes significantly so!). If your site is not responsive, you could be losing leads and even some of your current customers!
Mobile friendliness is the primary reason why we recommend redesigns because our framework means you’ll be responsive out of the box for no additional cost. Regardless of who’s working on your site though, make sure this is a priority for your redesign.
Content is essential for your site. Content is what is indexed and how search engines decide to position you in their results. Great content with a solid marketing plan is your best bet for SEO and conversion rates. Make your site an authority with your content and build trust, showing your visitors you know what you are talking about.
Some content management systems have an option that prevents search engines from indexing the site at all and is not uncommon for people to forgot to disable this. Make sure you check this or else you will never be found!
So, of course, you do not have to go crazy and redesign your site every time any of your competitors change something about their site, BUT it is something to keep tabs on. Think about it this way: If they have made changes to improve their site which also improves their search result rankings then your site could end up being pushed down the page. That should not be the only thing that you focus on though; you should also think about what SEO adjustments you can make to get your rankings near the top and what your competitors are doing that you are not.
What do you think? Does your website need a redesign? If any of these 7 scenarios resonate with you, DO NOT PANIC, but definitely start thinking about how to plan for this.
If you need help, QuickFix will guide you to make the correct decision for YOU. Our awesome web team will provide a FREE website audit, then will go through all of your options with you (even the options that don’t involve us).
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